Defining an Italian luxury experience for the Indian consumer.
2012-13. Showroom design.


Industry: Retail

Location: Infantry Road, Bengaluru

Area: 6,000 sq ft

Status: Completed

The Brief: Design our flagship India store as a plush furniture showroom for Hoteliers, Interior Designers, Architects, Builders, Consultants and Homemakers.

Our Response:
POLIFORM is an Italian luxury modern furniture brand.
Across the world, the layout and design of POLIFORM showrooms bear aesthetic minimalism; with stark backdrops that allow the furniture to stand out. For Indian customers, however, the showroom had to be designed differently. It had to be an immersive, emotive space where the furniture on display could be perceived as an integral part of realising one’s dream home.
At a functional level, we needed to design the showroom in a way that would allow it to accommodate more furniture pieces and easily replace the existing with the new.
These two considerations formed the base of our design theme for the showroom. Through strategic lighting solutions and an interplay of ceiling heights we created smart zoning and drew individual attention to the wide range of kitchens, beds, wardrobes, dining furniture, accessories and more, on display. We brought a lot of wood into the finishes and marble for the flooring. A perfect blend of warmth and sophistication. All, that created a luxurious space befitting of the luxury furniture on display. And accommodating enough to embrace the new.